Results For "UM"
2518 News Found
'Ease of execution key to driving spends'
In Viewpoints By M4G Bureau - December 09, 2013
Abhishek Bhattacharya, Head, Marketing - East, Ambuja Cements Limited, talks about the challenges and potential of the OOH medium in West Bengal.
'Digital innovation needs attention'
In Viewpoints By M4G Bureau - December 09, 2013
Anand Poddar, Head - Outdoor Advertising, Lux Industries Ltd, on what can take the OOH medium forward in the state of West Bengal.
'Innovations should be proposed by Media Owners'
In Viewpoints By M4G Bureau - December 07, 2013
Alok Ranjan, Area Business Manager, Kolkata - Tanishq - Titan Company Limited, tells Outdoor Asia how the medium can grow further in West Bengal with innovative initiatives from media owners.
MTV,'What the Fish' celebrate World Aids Day
In OOH News By VJ Media Bureau - December 06, 2013
MTV and What The Fish promote promote safe sex in three metro cities on the occasion of World Aids Day.
'Research and technology will take the medium ahead'
In Viewpoints By M4G Bureau - December 03, 2013
In a chat with Outdoor Asia, Arpita Menon, Executive VP and Head Media Planning & Buying - Star TV, shares the brand's approach to Out of Home advertising and the challenges therein. Read on…
Sahara Q Shop creates high decibel visibility
In Campaigns By Bhawana Anand - December 02, 2013
In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.
Sachin Tendulkar in a Virtual Avatar
In OOH News By VJ Media Bureau - November 30, 2013
JV Media has created a Virtual Host of Sachin Tendulkar, the brand ambassador for Smaash, the new gaming centre in Mumbai.
'Bullet Raja' steals the show on OOH'
In OOH News By VJ Media Bureau - November 30, 2013
The latest Bollywood buzz'Bullet Raja' starring Saif Ali Khan and Sonakshi Sinha has been making a big presence on hoardings in Mumbai.
'Just open up', says Tata Docomo and how!
In Campaigns By Bhawana Anand - November 30, 2013
'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant to promote their attractive new tariff plan. The OOH medium obviously played a significant role here.
Reliance goes all out on OOH with new 3G offer
In Campaigns By MunmunSaha - November 29, 2013
As part of the latest OOH campaign, Reliance Communications has used in-flight branding for the first time, along with OOH media opportunities in transit networks & destinations like airports & multiplexes to garner high visibility & reach.