Crossroads announces contest winner

In OOH News By VJ Media Bureau - February 25, 2014

The contest related to out-of-home campaigns aimed at engaging people on the social media platform.

Star Jalsha's sweet surprise!

In OOH News By VJ Media Bureau - February 19, 2014

The Bengali TV channel organized a record 8ft. 2 inches size Jalebi as part of an activation to promote their soap'Tomaye Amaye Mi'.

Times OOH showcases options at Mumbai Metro

In OOH News By VJ Media Bureau - February 13, 2014

Times OOH presented branding opportunities and organized a client recee for the Mumbai Metro.

Elections to raise advertising growth this year: GroupM

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 12, 2014

Advertising by political parties if excluded, overall ad growth for industry will stand at 9%

'Yamraaj' joins awareness campaign!

In OOH News By VJ Media Bureau - February 12, 2014

Edelweiss Tokio Life uses the power of activation to raise awareness about the risks involved in railway crossing in Mumbai.

'Hatim' unleashed on OOH with 3D effect

In OOH News By Bhawana Anand - February 10, 2014

The innovations in Delhi and Mumbai bring to life the lead character and reiterate the show's launch

'Smaller markets offer better value'

In Viewpoints By M4G Bureau - February 10, 2014

An L&T Finance Holdings spokesperson tells Outdoor Asia how the OOH medium has delivered expectations.

'OOH should highlight value-added services'

In Viewpoints By M4G Bureau - February 07, 2014

The creative of any outdoor essentially should be developed depending upon the respective TG, says Dibakar Dutta, Regional Head, Business Banking (Cluster) - Consumer Assets, ING Vysya, in a chat with Outdoor Asia on the role of the OOH media in the brand's marketing plans.

Laqshya Media kicks off Live Experiences wing

In OOH News By VJ Media Bureau - February 06, 2014

Headed by Navneeth Mohan, the new wing focuses on creating new, delightful and unforgettable brand and consumer experiences.

Differentiator is the key

In Viewpoints By M4G Bureau - February 05, 2014

Sanjay Tripathy, Senior Executive, Vice President, Marketing, Product, and Direct Channels, HDFC Life tells Outdoor Asia how the OOH medium plays an important role for a brand in the financial segment.