SARE Homes: Building a brand on OOH

In Viewpoints By M4G Bureau - April 25, 2014

Outdoor Asia speak to David Walker, Executive Director, SARE Homes, one of the biggest real-estate spenders, to find out more about the brand's equation with the OOH medium.

Driving on the OOH lane

In Viewpoints By M4G Bureau - April 25, 2014

Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd, shares with Outdoor Asia, the brand's whole approach towards the OOH medium.

Fevicol now bonds, election style!

In OOH News By VJ Media Bureau - April 24, 2014

Aptly titled'Crazy Chairs' the creative brings out a unique and humorous take on the current election scenario.

Laqshya Solutions kicks off BJP campaign across Mumbai

In OOH News By Bhawana Anand - April 21, 2014

The idea was to create a communication campaign that would resonate with every citizen in the city.

LIC opens OOH advertising bid

In OOH News By VJ Media Bureau - April 16, 2014

The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .

Nissan on racing awareness drive

In OOH News By VJ Media Bureau - April 14, 2014

The brand utilizes on-ground medium to attract participants for the Nissan PlayStation GT Academy.

Digital media drives political advertising to record high

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014

Political parties have spent around 15% of their advertising budgets for elections on the online medium

A new Khiladi creates Darr on OOH!

In OOH News By Bhawana Anand - April 09, 2014

The campaign matches the adrenaline pumping effect of the show through some death-defying stunts created on the OOH platform.

Samaya Channel goes live on OOH

In OOH News By VJ Media Bureau - April 09, 2014

Street Talk makes Samaya News Channel visible in Karnataka in an extensive manner.

Amul chocolates ranked No 1 performer brand

In OOH News By BS Reporter , Business Standard, Ahmedabad - April 01, 2014

Consumer Voice magazine rates Amul above other leading brands