Srishti unveils state-of-the-art DOOH media at iconic Chennai Central Railway Station

In Digital OOH By M4G Bureau - August 16, 2023

The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management and advertising.

Sri Garima Publicity secures adds 4 more railway stations to its portfolio

In OOH News By M4G Bureau - August 12, 2023

The tally brings up the total number of stations under them to 11.

Rapport unveils campaign for latest season of Made in Heaven

In Campaigns By M4G Bureau - August 11, 2023

The campaign was executed in two phases with a teaser campaign preceding the main one.

Lamar Advertising secures new transit advertising contracts across Canada

In OOH News By Rajiv Raghunath - August 11, 2023

Transit authorities in growing and thriving areas of British Columbia and Ontario partner with Lamar to monetise bus and street furniture inventory and offer advertising opportunities for local companies.

Krishna Communication (Outdoor) bags exclusive branding rights for Western Railways

In OOH News By M4G Bureau - August 09, 2023

The contract, awarded by Western Railway’s Mumbai Division in an e-auction, runs for a total period of 5 years.

Nescafe brings the warmth during Mumbai’s monsoon

In Campaigns By M4G Bureau - August 08, 2023

As the monsoon season continues to flourish in Mumbai, the ever popular coffee brand identified the perfect opportunity to amplify its brand communication to The City That Never Sleeps.

RoshanSpace expands portfolio with ProDigi and Edge 7

In OOH News By M4G Bureau - August 08, 2023

After Bandra Focal, Asia’s largest billboard, the Mumbai-based media owner continues to push the envelope for India’s OOH landscape

‘If a strategy is working well, don’t change it’

In OOH News By M4G Bureau - August 08, 2023

Amul, one of the world’s largest dairy brands and among the most iconic brands of India, has a rich history and special bond with OOH as a medium that combined with clever visuals has helped the brand solidify its position in the minds of the consumers.

‘Money spent on our medium, is money well spent’

In OOH News By M4G Bureau - August 07, 2023

With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.

‘Information overload has led to shorter attention spans’

In OOH News By M4G Bureau - August 07, 2023

With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for says Rajib Basu, Partner, PwC India.