Results For "UM"
2505 News Found
"Moving, interactive hoardings can spur more innovations"
In Viewpoints By M4G Bureau - November 22, 2016
Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.
Will the demonetisation drive curb OOH spends?
In OOH News By VJ Media Bureau - November 21, 2016
The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers
Bigg Boss keeps an eye on airport cab travellers
In Campaigns By Satarupa Chakraborty - November 16, 2016
CASHurDRIVE executes the cab branding of Viacom 18's Bigg Boss in Delhi and Mumbai
Vivo gets"Faster than faster†onboard Mumbai Metro
In Campaigns By Satarupa Chakraborty - November 15, 2016
The one-year campaign, executed by Times OOH, showcases the entire range of Vivo smartphones
Lodestar UM creates carpool karaoke in Tata Hexa with Rock On 2 stars
In OOH News By VJ Media Bureau - November 11, 2016
The Rock On 2 stars drove around the Bandra in Mumbai in the new Hexa, doing a high energy karaoke on their famous title track. The ride ended with them jamming and driving to the trailer launch event of Rock On 2 at the amphitheatre in Bandra.
Bob Wootton joins FEPE International as Executive Director Designate
In Digital OOH By VJ Media Bureau - November 11, 2016
Bob Wootton, former ISBA media chief, will work alongside current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June 2017, after which will assume a fuller role.
Lucknow Metro plans to invite bids for ad rights at stations
In OOH News By VJ Media Bureau - November 09, 2016
Trial runs of the first phase of Lucknow Metro are expected to begin in December
Airtel lights up smiles in 4 UP villages with innovative wall branding
In Campaigns By Satarupa Chakraborty - November 07, 2016
Airtel created solar power walls that illuminated UP villages during Diwali, helping young children to continue their studies after sundown
Smarter outlook for DOOH in UK as medium comes of age
In Digital OOH By VJ Media Bureau - November 07, 2016
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.
Media On Track powers ahead with exclusive branding rights on 4 key trains
In OOH News By Satarupa Chakraborty - November 04, 2016
The contract offers the OOH firm the rights on train wrap advertising, in-train branding and development of other advertising inventory on New Delhi Mumbai Central Rajdhani Express, August Kranti Express running between Nizamuddin and Mumbai Central, Mumbai Central Ahmedabad Shatabdi Express and Mumbai Central to Ahmedabad Double Decker AC train.