Jitendra Chauhan, Parag Desai to address 1st Gujarat Talks OOH Conference on Dec 16

In OOH News By VJ Media Bureau - December 12, 2016

Jitendra Chauhan, Chairman & Managing Director, JadeBlue Lifestyle India Ltd, will deliver the inaugural address on the theme'How OOH industry can contribute to Gujarat's sustained growth & development', and Parag Desai, Executive Director, Sales & Marketing, Wagh Bakri Tea Group, will speak on the theme'In what ways can OOH influence consumer behaviour & preferences in the FMCG space'

UK's Ocean unveils Piccadilly Lights Transformation

In Digital OOH By VJ Media Bureau - December 12, 2016

Coca-Cola, which has been present at the location since 1954, and fellow incumbent Samsung, have confirmed their long standing commitments to the new Lights.

HT Leadership Summit marks big presence on Delhi OOH canvas

In Campaigns By Satarupa Chakraborty - December 08, 2016

Steadfast Viewcom, the OOH & Experiential unit of Span Communications, was selected to plan and execute the campaign. Only premium mediums with high visibility index ratio were used for the campaign

Posterscope India lifts OOH Agency of The Year award

In OOH News By VJ Media Bureau - December 07, 2016

Posterscope India won the OOH Agency of The Year award at the Global Marketing Excellence Awards held in Mumbai, With more than 30 awards in its kitty, this year has been a remarkable one for Posterscope India, the company states

Smartphone brand Mi checks in to metro airports

In Campaigns By Satarupa Chakraborty - December 05, 2016

The 3-month campaign, planned and executed by Times OOH, connects with the brand's high-flying target audience

OOH perfectly placed to stoke E-commerce sales in Europe, says a report

In Digital OOH By VJ Media Bureau - December 05, 2016

A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six weeks run up to Christmas

Abof builds an iconic presence for Skult

In Campaigns By Satarupa Chakraborty - November 29, 2016

Laqshya Solutions has executed the campaign in Bengaluru, Mumbai, Goa, Chandigarh, Guwahati, Mangalore, Surthkal and Manipal, targeting the E-commerce shoppers' universe

Age UK turns to geo-targeted billboards to connect with lonely elders

In Digital OOH By VJ Media Bureau - November 29, 2016

Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around

"We are looking at a minimum of 10-15% share of total OOH revenue pie"

In Viewpoints By M4G Bureau - November 23, 2016

With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives.

"Domain expertise can make outdoor do wonders"

In Viewpoints By M4G Bureau - November 23, 2016

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.