Century Group wins exclusive media rights on unipoles in Gaya

In OOH News By Nabamita Chatterjee - January 27, 2017

The OOH firm has bagged the contract for eleven years

Century Group wins trolley ad rights at Guwahati airport

In OOH News By Nabamita Chatterjee - January 24, 2017

The OOH firm has won the sole rights for a three-year period

Digital billboard ads target wealthy drivers in UK

In Digital OOH By VJ Media Bureau - January 23, 2017

The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.

Piccadilly Circus billboards go dark for 1st time in many years

In Digital OOH By VJ Media Bureau - January 17, 2017

The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work is expected to be completed by autumn 2017

Platinum glistens under the OOH glare

In Campaigns By Satarupa Chakraborty - January 13, 2017

Laqshya crafted the 28-city OOH campaign that turned the spotlight on PGI's premium offerings

Global OOH revenues Up 6.2% in 2016, strongest growth since 2007

In Digital OOH By VJ Media Bureau - January 12, 2017

Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5% to 66 minutes per week, according to new research from US-based PQ Media

SDMC to go with record high minimum reserve price for BRT tender

In OOH News By Satarupa Chakraborty - January 10, 2017

The tender will be for 10 unipoles, 30 flag-signs and 8 toilet blocks on the BRT Corridor. The civic body plans to mop up Rs 10 crore a year from these properties.

Vibgyor turns the spotlight on its young achievers

In Campaigns By Satarupa Chakraborty - January 09, 2017

Vibgyor International School rolled out an OOH campaign in Mumbai to congratulate their young achievers as well as connect with fresh talents

iD brings health food on OOH table

In Campaigns By Satarupa Chakraborty - January 06, 2017

The campaign, planned and executed by Times OOH in Mumbai, is part of a 360 degree media plan integrating print, radio, digital and BTL activities

Cadbury Fuse'chocolate train' promises a chocolaty feast

In Campaigns By VJ Media Bureau - January 04, 2017

Taking \"Own the Commute\" to a whole new level, the brand opted for the Mumbai Metro wrap. This included more than 60% dominance of Fuse branding at the Andheri Metro station