Century Group bags sole media rights at Silchar airport

In OOH News By Rajiv Raghunath - April 26, 2017

Century Group of Companies has bagged the sole rights for a period of 10 years.

Park Avenue deo wafts through the OOH air

In Campaigns By Rajiv Raghunath - April 20, 2017

MOMS Outdoor Media Solutions planned and executed the Park Avenue deo campaign that ran for 14 days in six key cities -- Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad and Chennai.

Mumbai Metro One gets nod for rebranding more stations

In OOH News By M4G Bureau - April 18, 2017

The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues

Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017

In OOH News By M4G Bureau - April 17, 2017

OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.

Proactive In & Out Advertising is presenting sponsor of OAA 2017

In OOH News By Rajiv Raghunath - April 13, 2017

The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017

Naren Patel, MD of UK's Primesight to address OAC 2017

In OOH News By Rajiv Raghunath - April 11, 2017

Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media

Century Group bags sole ad rights at Patna, Agartala airports

In OOH News By Rajiv Raghunath - April 10, 2017

The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising brands

IDBI Federal's'Street Store' presents humane side of business

In OOH News By M4G Bureau - April 05, 2017

The Street Store, a CSR Initiative of IDBI Federal Life Insurance, provided a unique outdoor shopping experience to the lesser privileged section of society

Veet hits the streets as summer sets in

In Campaigns By M4G Bureau - April 05, 2017

Laqshya Solutions has planned and executed the Veet three-week, multi-city campaign

Alia Bhatt gives HUL's Lux a refreshing presence in the outdoor

In Campaigns By Namisha Raj - March 28, 2017

Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the'Be Fresh. Be Fragrant' proposition