Koryo beckons consumers with quality assurance

In Campaigns By Bhawana Anand - May 12, 2017

The campaign, rolled out in partnership with Rapport WW, positions Koryo as a quality-assured choice for people who are looking to upgrade their kitchen and home appliances.

Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017

In OOH News By M4G Bureau - May 11, 2017

Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business

TDI International gears up for media expansion at Kashmere Gate Delhi Metro station

In OOH News By Bhawana Anand - May 11, 2017

Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.

UP state GST likely to subsume ad revenue tax

In OOH News By Bhawana Anand - May 10, 2017

The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy

Amul goes outdoor with'goodness of cow milk'

In Campaigns By Bhawana Anand - May 10, 2017

The media planning and buying done by Glo, the outdoor wing of Lodestar UM. The agency has used a mix of unipoles and bqs to cover large parts of Delhi NCR market.

Savlon hits the streets to promote Swasth India

In Campaigns By Nabamita Chatterjee - May 10, 2017

On the World Hand Hygiene Day observed on May 5, Savlon Swasth India Mission undertook a unique initiative to spread awareness on hand hygiene and the need to'Ask for Clean Hands'

OPPO dials into 25 cities in Gujarat with F3 Plus

In Campaigns By Bhawana Anand - May 08, 2017

Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.

Heathrow Airport launches premium digital ad opportunity

In Digital OOH By M4G Bureau - May 08, 2017

15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.

Clean & Clear tactically connects with young female audience across markets

In Campaigns By Bhawana Anand - May 05, 2017

GLO, the outdoor wing of Lodestar UM, has planned and executed the campaign

Wrangler marks a highly innovative presence on JCD bqs

In Campaigns By M4G Bureau - May 03, 2017

Wrangler has introduced the brand's fashion-cum-functionality garment collection on JCDecaux bus shelters with an attractive and engaging innovation that has a thermometer and a reading indicator showing a drop in the existing temperature depicting the property of Inficool fabric collection.