UTV Movies dominates Mumbai outdoor with ‘Jashn Kahaaniyon Ka’

In Campaigns By M4G Bureau - September 20, 2017

Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.

Dentsu Impact elevates Anupama Ramaswamy as NCD

In OOH News By M4G Bureau - September 20, 2017

Post this development, the network created an integrated creative team which will deliver solutions for Maruti Suzuki brands.

Godrej & Boyce brings Starcom Worldwide, Isobar on board as media partners

In OOH News By M4G Bureau - September 19, 2017

The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies

Netflix goes outdoor for the build-up to ‘Narcos’ launch

In Gallery By M4G Bureau - September 18, 2017

The campaign was executed in Mumbai and Bengaluru, using mainly large formats

Major rail media packages put on hold; industry concerns under the lens

In OOH News By Bhawana Anand - September 18, 2017

The three packages are: Package no.44 (Western Railway Zone excluding Suburban section of Churchgate to Virar), Package No. 45 (Central Railway Zone excluding Mumbai Area) and Package No. 48 (Northern Railway Zone excluding Delhi Area)

Netflix goes outdoor for the build-up to ‘Narcos’ launch

In Campaigns By M4G Bureau - September 16, 2017

The campaign was executed in Mumbai and Bengaluru, using mainly large formats

Skechers appoints Scarecrow Communications for creative exertion

In OOH News By M4G Bureau - September 15, 2017

The agency has already begun work for their new products to be launched soon.

Car sales uptick augurs well for OOH business

In OOH News By M4G Bureau - September 14, 2017

Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.

Imara engages young women audience in Mumbai, Bengaluru

In Campaigns By M4G Bureau - September 14, 2017

The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.

No half-way measures for Ishq FM when it comes to content

In Campaigns By Bhawana Anand - September 13, 2017

The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once