Star Gold Select HD depicts Mughal-E-Azam innovatively in the outdoor

In Campaigns By M4G Bureau - December 18, 2017

A 150 foot tall wall located in Mahim was painted to depict scenes from the epic movie; international & national artists were involved in the wall painting initiative; Active Media Innovations handled the OOH duties

Gurugram’s Ambience Mall plans for more DOOH & interactive media

In Digital OOH By Bhawana Anand - December 18, 2017

The mall management plans to increase the number of digital formats on the mall premises, and usher in more interactive advertising opportunities with the objective of asserting its leadership in the mall media space

Nilgiris plans OOH campaign to promote Xmas offerings

In OOH News By Bhawana Anand - December 15, 2017

The brand plans to utilise the OOH medium as one of the key channels to promote their festive promotion called 'Christmas isn’t Christmas without Nilgiris’, while changing its logo into Christmas colours

MRF Perfinza becomes centre of attraction at Mumbai Airport

In Campaigns By Bhawana Anand - December 15, 2017

The tyre major has marked its presence in the activation area of the airport with the express purpose of attracting the attention of some 45 million passengers annually, especially those that own luxury cars; the innovation has been executed in association with The Social Street agency and Times OOH

OOH will do really well in 2018 predicts Ashish Bhasin

In OOH News By M4G Bureau - December 14, 2017

OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed

Reliance Jio comes out in flying colours

In Campaigns By Amaan Kazmi - December 13, 2017

The telecom unit, a part of Reliance Industries, is running an outdoor campaign to celebrate its addition of 15.3 million subscribers in the past three months. With this addition, the total subscriber base of Reliance Jio has now grown to 136.8 million

‘OOH will stay relevant for time to come’

In Viewpoints By Bhawana Anand - December 12, 2017

Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking

Amazon Prime Video casts the big picture on OOH canvas

In Campaigns By M4G Bureau - December 12, 2017

Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple locations; media units near transit networks were strategically used for the campaign

OAC 2018 to be held in Mumbai during July 27-28

In OOH News By M4G Bureau - December 11, 2017

The 14th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2018 awards function will be organised at the same venue on July 28

DigitalGig spurs social media-powered DOOH advertising

In Digital OOH By M4G Bureau - December 09, 2017

Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers