Results For "UM"
2506 News Found
UK’s MediaCom pushes ahead with programmatic buying tool
In Digital OOH By M4G Bureau - January 10, 2018
MediaCom is promoting the launch of innocent’s new ‘Super Juice’ in London, Manchester and other key cities using an automated trading desk for DOOH ads wherein the system uses data that informs the optimum times for the brand to be live across each screen, with each having a unique schedule by day and by hour
Irish start-up Solar AdTek brightens OOH solar lighting prospects
In OOH Solutions By M4G Bureau - January 09, 2018
The company has set up solar lighting systems in Ireland and France and will be foraying into the UK, Italy, Dubai and Belgium markets this year; to supply 1,300 sets of LED lights for use in advertising signs in UK motorway service stations and 600 for use in rail and bus stations in Ireland
‘DOOH in India – Dawn of a new era is near’
In Viewpoints By Haresh Nayak - January 08, 2018
What is promising is the upward momentum building around the need of having inclusive and integrated OOH platforms which will serve the needs of today’s communication realm, which is data driven and tech oriented
North Delhi MC on beautification drive ahead of ASEAN Summit
In OOH News By M4G Bureau - January 08, 2018
North Delhi Municipal Corporation (NDMC) is undertaking a major cleaning of the northern part of the city that entails removal of out-sized hoardings and use of standard shop signages with uniform colours, styling and sizes
Hong Kong’s MTR crafts cartoon-themed train compartment
In Campaigns By M4G Bureau - January 06, 2018
The Mass Transit Railway (MTR) project featured the Japanese cartoon anime Kumamon with a real-life train compartment showcasing the cartoon characters as part of “Festive delights to passengers” to life campaign
‘Global LED signage & display consumption scales estimated $56.5bn’
In Research By M4G Bureau - January 05, 2018
Market research conducted by an international LED firm My Choice LED shows that among the LED applications in signage and display systems, outdoor and indoor signage is at the forefront of growth with its global value forecast from $30.9 billion in 2017 to $49.0 billion in 2022
DOAA resolves to reassert its industry leadership with inclusive approach
In OOH News By Bhawana Anand - January 04, 2018
DOAA would be making every effort to bring the different concessionaires in the region on a single platform and unite them with a common vision. Due efforts will also be directed to expand the association membership
Sony Pictures creates a jungle at Mumbai Metro station
In Campaigns By M4G Bureau - January 04, 2018
Sony Pictures India created a jungle like ambience at the D.N. Nagar station on the Mumbai Metro network to draw commuter attention to blockbuster movie ‘Jumanji’ that was scheduled to be beamed on the GEC
Network Media Solutions counts on cohesive civic policies for DOOH expansion
In Digital OOH By Amaan Kazmi - January 03, 2018
With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth
Burger King banks on DOOH in London to drive footfalls
In Digital OOH By M4G Bureau - January 02, 2018
With digital OOH, the fast food chain saw the opportunity to show what’s relevant, at the relevant time in a relevant moment of consumption