Grandesign brings on board Doug Hecht to reinforce $100mn growth plan

In OOH News By M4G Bureau - February 27, 2018

Hecht will work with the San Diego-based company’s advisory board to define key strategic initiatives that continue to attract the right kind of clients and drive the company to the top of the marketing food chain.

Brendon Cook, CEO, oOh!media to address OAC 2018 in Mumbai

In OOH News By M4G Bureau - February 26, 2018

Brendon Cook will speak on theme of ‘How dynamic media will drive OOH growth in a digital world’ at the Outdoor Advertising Convention (OAC) that will be organised in Mumbai during July 27-28, 2018

‘Successful brands allocated 13% of media budgets to OOH’

In Research By M4G Bureau - February 23, 2018

WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH

Interactive DOOH heightens consumer engagement

In Digital OOH By M4G Bureau - February 23, 2018

Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states

V-Guard exhorts consumers to ‘Bring Home a Better Tomorrow’

In Campaigns By Ria Banerjee - February 22, 2018

The campaign, executed by Outdoor Advertising Professionals (India), has been deployed on 900+ OOH media units like billboards, unipoles, bus-queue shelters, foot overbridge, Metro pillars, gantries, pillar branding, signage and LED boards across some 135 cities

GMG’s CoZone 2.2 renders ultra-high res to large formats

In Digital OOH By M4G Bureau - February 21, 2018

The maximum image resolution has been increased to 7000 pixels and can go even finer. If the user is required to go deep into detail or work with large formats, image data can be displayed at an ultra-high resolution of 15,000 pixels

Outdoor norms relaxed for promotion of UP Investors Summit 2018

In OOH News By M4G Bureau - February 20, 2018

Industry sees the relaxation as a temporary step, uncertain about how the tide will change for OOH business in the city of Lucknow

‘Right context, right time – key to OOH success’

In Viewpoints By Bhawana Anand - February 19, 2018

Allen Ebenezer Eric, General Manager – Marketing, Emami Ltd, underscores the best ways brands can leverage OOH to establish deep consumer connect. Allen makes a special mention of how OOH helps brands to align their messaging to particular context and target audience

Tanishq crafts a glittering outdoor presence

In Gallery By M4G Bureau - February 16, 2018

OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities

OOH to grow 10% in 2018: Pitch Madison Report

In Research By M4G Bureau - February 16, 2018

Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%