Captain cool Dhoni goes all out for Snickers

In Campaigns By M4G Bureau - March 19, 2018

The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’

Metro media owners placing high premium on quality of formats

In OOH Solutions By Bhawana Anand - March 16, 2018

OOH firms holding long-tenured media rights on different Metro networks are ensuring that the media offerings are of the highest quality; Promoflex Display System is leveraging the opportunity to manufacture top-quality media

Havas Media bags the integrated media duties of Bajaj Allianz

In OOH News By M4G Bureau - March 14, 2018

The account size is estimated to be more than INR 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, Managing Partner - West and South, Havas Media India

DMRC invites bids for media rights on Yellow Line

In OOH News By M4G Bureau - March 14, 2018

The exclusive rights inside Metro stations will be awarded for a period of 9 years on ‘as is where is basis’; The tender document may be submitted until April 12, 2018

Goibibo signs up as a Principal Sponsor for Mumbai Indians

In OOH News By M4G Bureau - March 12, 2018

The online traveling booking app will undertake 360 degree branding initiatives including OOH to engage the masses

SC restores Guju Ads’ rights on Juhu hoardings

In OOH News By Bhawana Anand - March 12, 2018

Bhavesh Bhinde, Director, Guju Ads explains the process that was followed in the grant of contract for the hoardings, reckons that opposition to erection of the sites stemmed from business rivalry in the OOH space

Mumbai, Delhi airports top ASQ Asia-Pac rankings

In OOH News By M4G Bureau - March 12, 2018

ACI World announces the ranking of world's top airports for customer experience in 2017; the number of new award winners reflects increased competition amongst airports

Zippo Lighters painted the OOH canvas with creativity

In Campaigns By M4G Bureau - March 10, 2018

The innovative humongous masterpiece was centred on an engaging video content series entitled Ben Eine x Zippo: An Unconventional Canvas

Exide energises OOH with #WhatDrivesYou offering

In Gallery By M4G Bureau - March 09, 2018

Planned and executed by Kinetic India, the campaign was deployed on premium and high impactful sites across different cities

Exide energises OOH with #WhatDrivesYou offering

In Campaigns By M4G Bureau - March 09, 2018

Planned and executed by Kinetic India, the campaign was deployed on premium and high impactful sites across different cities