Mondelez India aims to dominate OOH with contextual messaging

In OOH News By M4G Bureau - July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’

Gayatri Ojha to participate in a panel discussion at OAC 2018

In OOH News By M4G Bureau - July 19, 2018

Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia

Jeep Compass dominates Mumbai-Pune Expressway

In Campaigns By M4G Bureau - July 19, 2018

The iconic Jeep Compass brand installation, put up by Laqshya Media Group, exemplifies the auto major’s thrust on market leadership

WPP India Country Manager CVL Srinivas to address OAC 2018

In OOH News By M4G Bureau - July 18, 2018

CVL Srinivas as Country Manager for WPP India ensures that WPP companies deliver the right talent and resources to clients in India and identifies opportunities and partnerships that can add value to both WPP clients’ and WPP’s businesses

Medlife says aloud #LafadduMatBano

In Campaigns By M4G Bureau - July 18, 2018

Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets

Kotak Mahindra Bank VP – Media Pramod Patil to speak at OAC 2018

In OOH News By M4G Bureau - July 17, 2018

Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group

Nanavati Hospital goes big on OOH in Mumbai

In Campaigns By M4G Bureau - July 16, 2018

The 21-day campaign was executed by MOMS Outdoor Media Solutions, using a mix of king-size billboards and bqs media, with a significant number of sites being in the close proximity of the hospital

VMO unveils audience intelligence platform DART360

In Digital OOH By M4G Bureau - July 16, 2018

The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them

‘OOH can play a key role in Mumbai city beautification’

In Viewpoints By Nimisha Shah - July 13, 2018

The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

‘OOH is key to our #SmarterWithIoT campaign’

In Viewpoints By Bhawana Anand - July 07, 2018

Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.