Festive season renders a new dash of colours to Mumbai OOH

In Gallery By Shradha Mishra - October 09, 2018

Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands

Arrow Digital inaugurates demo/experience centre in Mumbai

In OOH Solutions By M4G Bureau - October 09, 2018

The demo room is built for multi-purpose use, where visitors can walk through and view the extensive product showcase

Festive spirit lights up Mumbai mall media

In OOH News By Shradha Mishra - October 08, 2018

Mall media, like large formats in the city, are attracting a slew of advertising brands

Festive season renders a new dash of colours to Mumbai OOH

In Campaigns By Shradha Mishra - October 05, 2018

Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands

KSRTC invites bids for advertising on different categories of buses

In OOH News By M4G Bureau - October 05, 2018

Bids invited for awarding license for the display of advertisement in KRSTC fast passenger category buses, ordinary buses and KURTC Buses on the auction cum tender basis for five years separately

FoodPanda tempts masses with food celebration

In Campaigns By M4G Bureau - October 03, 2018

The biggest food party is being prompted by a humongous OOH drive with strategic cluster branding in different cities

A water-purifying installation at Lodha’s Palava

In Campaigns By M4G Bureau - October 01, 2018

Madison Turnt put up an alum Ganpati at the Xperia Mall, Palava for a period of 5 days for darshan and during the visarjan

On-ground activation tops Britannia’s rural market strategy

In OOH News By Bhawana Anand - September 28, 2018

The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets

Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India

In OOH News By Bhawana Anand - September 27, 2018

Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues

Kumbh mela ideal for brand promotions

In OOH News By Bhawana Anand - September 26, 2018

Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives