Indore media owners want long tenure contracts for better RoI

In OOH News By Bhawana Anand - February 14, 2019

Fears expressed that investments in new, high quality media may not yield the right returns in the short to medium term

SBI Life Insurance’s selfie blitz for #MainSeHum pledge

In Campaigns By Ria Banerjee - February 13, 2019

Ideazfirst Marketing Services executed the brand display and customer engagement activities at the Kolkata book fair

Bajaj Platina’s free ride for aged Kumbh pilgrims

In Campaigns By M4G Bureau - February 13, 2019

It is part of the activity planned by Ogilvy and Bajaj to position the Bajaj Platina ComforTec 110 as something that can make a difference

1st Transit Media Talks to discuss govt publicity spends

In OOH News By M4G Bureau - February 12, 2019

The dedicated session on the theme will be addressed by Amit Kapoor, Director, US Advertising, a fast growing OOH firm that has handled some of the high profile government publicity campaigns

PUMA evokes the 80s with new RS-X range

In Campaigns By M4G Bureau - February 12, 2019

Khar Social was revamped with RS-X sneaker art, installations, quirky photo booths and surreal projections

Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28

In OOH News By M4G Bureau - February 11, 2019

The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide

Brooke Bond Red Label’s cuppa with a message

In Campaigns By M4G Bureau - February 08, 2019

The brand has installed innovative tea vending machines across the Kumbh Mela that facilitate easy plastic waste disposal

Piccadilly Lights a modern global landmark: Ocean study

In Digital OOH By Rajiv Raghunath - February 05, 2019

The prestigious brand advertising platform engages positively with audiences on an emotional level

Parryware urges Kumbh pilgrims to make a clean start

In Campaigns By M4G Bureau - February 05, 2019

The brand has initiated a major cleanliness drive using key OOH formats at the Kumbh Mela

Alakh Advertising & Publicity begins projection display at Churchgate Station

In OOH News By Bhawana Anand - February 04, 2019

16/8 feet of projection display has been installed in the docket area of the station