Off-screen revenues from cinema advertising up 23.2% in 2018

In Research By M4G Bureau - April 23, 2019

After a 1.5% decrease in 2017, off-screen revenues increased 23.2 % to $62,434,000 in 2018

Team Signpost donates 48350 ML blood on World Hemophilia Day

In OOH News By M4G Bureau - April 22, 2019

Signpost employees across Mumbai, Delhi, Kolkata, Chennai, Bengaluru, Pune and Nagpur offices participated in donating blood

Remi Roques, MD, Ayuda APAC to address OAC 2019

In OOH News By M4G Bureau - April 22, 2019

Remi drives and implements the strategy for Ayuda Media Systems, by developing new opportunities, onboarding clients on the Ayuda software and attracting and retaining top talent

Srishti Communications bags sole rights at New Delhi Railway Station

In OOH News By M4G Bureau - April 22, 2019

The ad rights have been acquired on the Pahar Ganj side of the station for a period of 5 years

PlayAds to operate 600 digital LED formats by September

In Digital OOH By Ria Banerjee - April 19, 2019

The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways

Tanishq celebrates ‘Swayahm’ in multi city campaign

In Campaigns By M4G Bureau - April 19, 2019

A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs

Mumbai real estate firm joins the ‘Main Bhi Chowkidar’ bandwagon

In OOH News By M4G Bureau - April 17, 2019

The private real estate company, Sai Estate Consultants Chembur Out Ltd, launches an online and outdoor campaign based on the current election campaign theme .

Hotstar Premium’s spoiler bash for Game of Thrones

In Campaigns By M4G Bureau - April 17, 2019

The OOH campaign has been conceptualized and created by the DDB Mudra Group

BCC Marcom, Urban Clap reach out to techies in Chennai

In OOH News By Ria Banerjee - April 16, 2019

The engagement is aimed at drawing and analysing consumer insights at select IT parks in Chennai

DS Automobiles sponsors Ocean Formula E broadcast coverage

In Digital OOH By M4G Bureau - April 15, 2019

This is the first time Ocean has been integrated in an all-screen broadcast sponsorship deal