OOH needs new skill-set

In OOH News By Bhawana Anand - May 02, 2019

Tim Delaney, Chairman & Creative Director at Leagas Delaney speaks about the creative side of the OOH medium

Saint-Gobain appoints Vizeum India as media agency

In OOH News By M4G Bureau - May 02, 2019

The agency bagged the account following a multi-agency pitch

Mumbai Central invites quotes for advertisement displays on hoardings

In OOH News By M4G Bureau - April 30, 2019

The quotation has been invited for the display of advertisements on hoardings for stations of the Western Railway for a period of 3 months

Locad begins pilot for Sceen-ooh

In OOH Solutions By Bhawana Anand - April 29, 2019

The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens

Zero Degree, PlayAds in partnership to market DOOH screens

In OOH News By Ria Banerjee - April 26, 2019

As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds

KEI partners with Rajasthan Royals for IPL branding

In OOH News By M4G Bureau - April 26, 2019

As part of the contract, the brand will showcase identity via stadium branding

Gideon Adey, Audience Activation Director, Kinetic UK, to address OAC 2019

In OOH News By M4G Bureau - April 25, 2019

Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision making in OOH buying

‘BBMP must lift the ban on hoardings’

In Viewpoints By Ria Banerjee - April 24, 2019

V.B Shivakumar, Advocate and Solicitor, VBS Law Inc, shares some insights with regard to the grounds on which the industry contests the BBMP ban

Caloi showcases bicycle as a unique mobility solution

In Gallery By - April 24, 2019

“Liters”, the ad campaign created by Tribal Worldwide’s São Paulo office chooses perfect timing to impact a potential target via OOH medium

Chitra Painters Group wins exclusive media rights outside the railway station premises

In OOH News By Ria Banerjee - April 23, 2019

Cochin-based OOH firm wins advertisement media rights from Nagercoil to Thrissur for a period of 5 years