‘No room for rooftop hoardings: Nidhi Choudhari’

In OOH News By Bhawana Anand - May 22, 2019

Nidhi Choudhari, Deputy Commissioner - Special, BMC shares her standpoint on the removal of rooftop hoardings in Mumbai

Mumbai media owners baffled by BMC move

In OOH News By Bhawana Anand - May 21, 2019

Apparently they have not received any notification with regard to removal of rooftop media

Mother Dairy’s salute to mothers of India

In Campaigns By Bhawana Anand - May 20, 2019

OOH sites at key locations with high traction across Mumbai and Delhi-NCR were selected for the brand’s Mother’s Day campaign

BMC initiates steps to bring down rooftop hoardings in Mumbai

In OOH News By M4G Bureau - May 20, 2019

City aesthetics, physical risk in the event of collapse of such media units cited as key reasons for the action

Capital Group takes up Presenting Sponsorship of OAA 2019

In OOH News By M4G Bureau - May 20, 2019

The Outdoor Advertising Awards (OAA) 2019 function will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 27 evening

How MTV urged Gen Y to vote

In Campaigns By Bhawana Anand - May 20, 2019

Innovative bus shelters, washroom branding and free taxi rides were some of the initiatives rolled out by the youth TV channel brand to target youth

DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH

In OOH News By M4G Bureau - May 17, 2019

The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division

Laqshya Media Group takes up title sponsorship of OAC 2019

In OOH News By M4G Bureau - May 15, 2019

Laqshya Media has actively participated in the preceding editions of the annual OAC, contributing to the industry’s thought leadership

Coca-Cola strikes a new chord on OOH

In Campaigns By Bhawana Anand - May 15, 2019

Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers

NoBroker.com launches new multicity campaign

In OOH News By M4G Bureau - May 10, 2019

Launched in Bangalore, Pune, Mumbai, and Chennai, the latest cross-media ad campaign highlights how the real estate platform can help homeowners save on time, effort, and money