Imagica highlights special holiday treats

In Campaigns By Pray Jani - June 12, 2019

Attractive creatives and engaging campaigns showcase the theme park’s exciting offerings this holiday season

Podhigai Ads rolls out new initiatives to benefit media owners & clients

In OOH News By Ria Banerjee - June 12, 2019

The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground

Casio India assigns creative duties to L&K Saatchi & Saatchi

In OOH News By M4G Bureau - June 11, 2019

The agency will be managing Casio India’s integrated communications mandate for the entire watches’ portfolio

JadeBlue innovatively drives home environmental message

In Campaigns By Bhawana Anand - June 11, 2019

Cut-outs of the Blue Humpback Whale were out up on the roads in Ahmedabad with a cautionary message on global warming

PUMA signs Indian footballer Gurpreet Singh Sandhu as new face

In OOH News By M4G Bureau - June 10, 2019

Joining the extensive list of world class athletes, Gurpreet will be the face of PUMA football in India

#LEJAYENGE kicks off on wheels

In Campaigns By Ria Banerjee - June 10, 2019

Star Sports unveils two phases of #LEJAYENGE campaign on autos, cabs and buses across metros, riding on the ICC Cricket World Cup 2019 wave

Kerala Tourism ropes in The Social Street for Champions’ Boat League

In OOH News By M4G Bureau - June 07, 2019

E-Factor Entertainment agency is also a part of the official agency consortium given the branding, promotions, marketing and revenue generation activities mandate for five-years

ZEE5 goes regional on OOH

In Campaigns By M4G Bureau - June 07, 2019

ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption

Hamam Waterproof Saree campaign is the only Indian shortlisted entry at Cannes Lions 2019

In OOH News By M4G Bureau - June 06, 2019

Unilever Hamam’s Hamam Waterproof Saree campaign has been shortlisted in the category ‘Glass: The Lion For Change’

Storia’s fruit story comes alive on OOH story

In Campaigns By Bhawana Anand - June 06, 2019

The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically