Results For "UM"
2506 News Found
oOh! launches Smart Reach connecting advertisers with 25% more buyer audience
In Digital OOH By Rajiv Raghunath - September 06, 2019
Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer behaviours
No conflict in provisions of BBMP Outdoor Signage and Public Messaging Policy 2018 & Bengaluru Mahanagara Palike Ad Rules 2019
In OOH News By Bhawana Anand - September 06, 2019
The State Government rules will be applicable to outdoor advertising
Innovations mark Ganesh Utsav this year
In OOH News By Pray Jani - September 05, 2019
Brands get creative with their installations to engage audiences at Ganesh Utsav hubs
DPAA’s 2019 Video Everywhere Summit in New York on Oct 15
In Digital OOH By Rajiv Raghunath - September 05, 2019
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
Brands line up to grab their pie during Ganesh Utsav
In OOH News By Pray Jani - September 04, 2019
With footfalls of over 3-5 crore across Mumbai alone, brands find Ganesh Utsav a great opportunity to capture the attention of their TG, even during times of market slump
The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi
In Gallery By - September 03, 2019
The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers
Nature’s Basket Mumbai outlets become DOOH hubs
In Digital OOH By Pray Jani - September 03, 2019
DigiAlly’s LED screens at the Mumbai outlets of Nature’s Basket draw interest of brands like VLCC to run campaigns
Now Google dons the role of your nearest store locator
In Campaigns By M4G Bureau - September 03, 2019
The OOH campaign promotes the brand’s search engine efficiency that helps users locate their nearest store for a range of products and services
Ambient brings Artificial Intelligence to Cinema Buying
In OOH News By M4G Bureau - August 30, 2019
Ambit Analyser tool has been revamped & upgraded with the data for over 10,000 screens across metros, mini metros and tier 2 cities
OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study
In Research By Rajiv Raghunath - August 29, 2019
The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately