Brandonwheelz steers O’cean-branded taxis in Mumbai streets

In Campaigns By M4G Bureau - January 17, 2024

Private taxis with 5-ft tall O’cean bottle mounted atop traversed the bustling streets of Mumbai

‘OOH needs to major on impact as well as measurement in 2024’

In Viewpoints By M4G Bureau - January 16, 2024

WOO President Tom Goddard shares his thoughts on the key challenges to be addressed by the OOH industry in the new year, and growing importance of this medium for brand communications.

‘Tech-led innovations at the forefront of OOH resurgence’

In OOH News By Rajiv Raghunath - January 10, 2024

Dipankar Sanyal, CEO, Platinum OOH speaks about the key trends seen on the Indian OOH landscape

‘OOH advertisers are growing in number’

In Digital OOH By Rajiv Raghunath - January 05, 2024

Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand

Times OOH partners 2nd South India Talks OOH conference in Chennai as Associate Sponsor

In OOH News By M4G Bureau - January 04, 2024

“South India Talks OOH provides an appropriate forum for the industry to collaboratively discuss and try to find solutions their issues and challenges,” says Shekhar Narayanaswami, President, Times Innovative Media Ltd

Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign

In Campaigns By M4G Bureau - January 04, 2024

Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

Christian Dior offers visual feast to travellers at Hong Kong International Airport

In Campaigns By M4G Bureau - December 29, 2023

Christian Dior Parfums recently captivated the attention of travellers at Hong Kong International Airport with the stunning debut of ‘The Atelier of Dreams’ as part of its Christmas season celebrations.

‘OOH growth expectations leaning towards double-digit’

In OOH News By Rajiv Raghunath - December 26, 2023

Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact across various categories

Digital cheer for urban millennials: Honor Smartphone & TagTalk Media's 2-wk holiday fiesta for Honor 90 5G

In Digital OOH By M4G Bureau - December 21, 2023

Campaign has been rolled out in major metros that include Delhi, Mumbai, Bengaluru, and Pune, on 200+ displays

Polygon's Remi du Preez to deliver Science of OOH keynote at WOO Africa Forum

In OOH News By M4G Bureau - December 19, 2023

At Polygon du Preez is building the largest network of programmatically connected digital OOH screens enabling access to an Africa-wide network for media owners, agencies and advertisers