Dineout’s FearNoBill Campaign scares masses quite literally!

In Gallery By - November 19, 2019

The brand builds an activity on the insight of the ‘fear’ of bills that consumers have when they go out to dine at restaurants

Indian OOH: Chaotically Organised

In Viewpoints By M4G Bureau - November 19, 2019

Investments in infrastructure, audience metrics and technologies will go a long way toward increasing OOH’s share of the ad budgets

Dineout’s FearNoBill Campaign scares masses quite literally!

In Campaigns By M4G Bureau - November 19, 2019

The brand builds an activity on the insight of the ‘fear’ of bills that consumers have when they go out to dine at restaurants

Quantum Outdoors bags media rights for Dehradun railway station

In OOH News By Bhawana Anand - November 19, 2019

Total 23 units of large size formats have been installed in the circulating area of the station

MCGM bullish on DOOH but no clarity on traffic deptt permissions

In OOH News By M4G Bureau - November 15, 2019

Even as the industry expectantly waits for the release of the new MCGM ad policy, it is not clear if DOOH media will get the traffic deptt’s nod all too easily

M&E sector share of GDP must increase to 2%: Sudhanshu Vats

In Digital OOH By M4G Bureau - November 15, 2019

Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit

Flipkart educates masses about new show on OOH

In Campaigns By M4G Bureau - November 15, 2019

Partnering with Alakh Advertising & Publicity for their OOH campaign, the brand has covered prime locations such as Worli, Bandra, Juhu stretch, etc

Jeep makes 18 ft. tall presence at Bengaluru International Airport

In Gallery By - November 14, 2019

Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value

‘Groundwork must for mall activations’

In OOH News By Pray Jani - November 14, 2019

Panellists highlighted the benefits of mall activation along with the importance of data at the ‘The Activation Venues Forum 2019’ event

Oxfam shares truth about tea plantation workers while sipping it!

In Campaigns By M4G Bureau - November 14, 2019

CupShup joins hands with Oxfam India to support rights of tea plantation workers