Broadsign partners Lemma to expand programmatic DOOH offering in APAC

In Digital OOH By Rajiv Raghunath - December 11, 2019

The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30

Hindustan Petroleum requests for bids on advertising material

In OOH News By Pray Jani - December 10, 2019

Advertising material for multiple formats required for retail outlets in Shimla

Reckitt Benckiser India has awarded its media business to dentsu X

In OOH News By M4G Bureau - December 10, 2019

The agency has won this mandate versus IPG the incumbent agency group, Starcom, Madison and Havas

AdMavin launches an initiative to help Tier II & III media owners

In OOH News By M4G Bureau - December 10, 2019

AdMavin UPCOUNTRY is designed to bring forth the OOH media owners cum ad agencies in tier 1, tier 2 and tier 3 cities to the limelight

Godrej Interio enagages audience with experience center

In OOH News By M4G Bureau - December 09, 2019

At Mumbai airport, the average dwell time is 115 minutes, out of which approximately 10 dedicated minutes are spent at experiential centres

Audio ads strike the right note in Mumbai local trains

In OOH News By Pray Jani - December 09, 2019

AtomO’Sphere, a Mumbai based media owner offering audio ad solution, and believes that the media can reach immense heights

AAI calls for bids for ad rights on trollies at Aurangabad Airport

In OOH News By Pray Jani - December 06, 2019

The Airport has recently started connecting with more number of cities across the country

DSP Mutual Funds launches this year’s creative OOH punch

In Campaigns By Pray Jani - December 06, 2019

The mutual fund investment company spends big on OOH media, taking over various digital and static formats across 70 markets

COLORS ‘WEAVES’ with India for a stronger tomorrow

In Campaigns By M4G Bureau - December 05, 2019

The entertainment brand planned a series of promotional on-ground activities including on-ground board game, slum painting and associated with Pinkathon for a special integration

Nykaa adds new hue to Black Friday Sale

In Campaigns By Pray Jani - December 04, 2019

Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience