Results For "UK"
368 News Found
OOH has powerful relevance in most significant growth areas of marketing: David Gordon
In OOH News By VJ Media Bureau - June 17, 2016
Presenting his session on"OOH in the Digital Economy†at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising.
Sanjeev Handa, VP & Head - Marketing, Maruti Suzuki to speak at OAC 2016
In OOH News By VJ Media Bureau - June 07, 2016
Sanjeev Handa will make a presentation on how auto brands can effectively leverage the OOH medium for brand promotion in his address titled"Driving in top gear with OOHâ€. He will also participate in a panel discussion on this theme.
Posterscope UK's David Gordon to address OAC 2016
In OOH News By VJ Media Bureau - May 09, 2016
David Gordon, Insight Director, Posterscope UK, will speak on the theme"Will interactive technologies provide new growth stimulus to OOH business? Opportunities & barriers†at the Outdoor Advertising Convention 2016
Five Trends for OOH In 2016: Naren Patel, CEO, Primesight
In Digital OOH By Posterscope - February 22, 2016
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. Here are five trends for OOH In 2016 according to Naren Patel, CEO, Primesight
Idea to roll out its second phase of 3G campaign
In OOH News By Satarupa Chakraborty - February 05, 2016
After the vast #delhinahirukegi campaign in print, cinema, radio and all traditional formats of outdoor media, the Idea 3G 900 campaign moves to Delhi Metro Rail wraps. The second phase of the rollout will incorporate more sites and mall branding.
Baleno shines in the outdoors!
In OOH News By VJ Media Bureau - January 18, 2016
Executed by Laqshya Media Group, the outdoor innovation executed at Nehru Place with the dynamic digital signage has been giving the spectators the feel of a video playing the entire ad.
Coca Cola's festive bow brings cheer around UK
In Digital OOH By VJ Media Bureau - December 30, 2015
The bus shelters hosting the 6-sheets also had vinyl wraps incorporating Coca-Cola's iconic red and white branding, with pictures explaining how to"create the magical bow in 3 easy stepsâ€.
People, Places, Persuasion: Robin Hall
In Viewpoints By M4G Bureau - July 31, 2015
Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions
Digital OOH will gain significant ground in coming years: Tom Goddard
In OOH News By VJ Media Bureau - July 29, 2015
Speaking on the theme"Outdoor advertising in the digital world†on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, spoke about how digital OOH can be effectively leveraged for brand advertising, especially on the major highways and junctions.