Karukrit Advertising shouts loud for city’s first LED bus shelter

In OOH News By M4G Bureau - October 03, 2019

Located at the heart of the city, the LED panel of the AC enabled bus shelter measures 20’x7’

Max Fashion builds ‘Wall of Kindness’ at Durga Puja Pandal

In OOH News By Ria Banerjee - October 01, 2019

1800 feet of ‘Wall of Kindness’ donated 5000+ clothes to the less fortunate children of different NGO’s

Canon Cameras new OOH campaign to inspire Young People ‘To Do Great’

In OOH News By M4G Bureau - September 26, 2019

The campaign consisting of film, print, and OOH, is conceived by Dentsu One

Pantaloons celebrates youth’s go-getter spirit in new campaign

In OOH News By M4G Bureau - September 23, 2019

It is a 360° campaign with presence on TV, print, outdoor, digital and radio

Ocean Outdoor acquires Visual Art Media as it expands European digital platform

In Digital OOH By M4G Bureau - September 17, 2019

Transaction takes Ocean into Nordic countries and Germany

‘Having larger OOH cos will help industry get more traction’: Phil Hall

In Viewpoints By Rajiv Raghunath - September 04, 2019

Phil Hall, the new Co-Managing Director of Ocean Outdoor, UK, talks about the shape of things to come for the OOH business in the coming years

Pioneer Publicity bags media rights for 1.2 km long DMRC FOB

In OOH News By Bhawana Anand - September 04, 2019

The longest DMRC walk-though to have 50 backlit signages for display; media to be available from this October

'Audience measurement is the OOH currency': Gideon Adey

In OOH News By Pray Jani - August 05, 2019

With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019

Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

In OOH News By Pray Jani - July 29, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

Navtrana Oil’s Kumbh Mela activity wins ‘Gold’ metals

In OOH News By M4G Bureau - July 10, 2019

Organised by Mindwave Media, the activity was meant to help devotees at Kumbh who were anxious about getting lost.