Results For "Traditional"
103 News Found
‘Outdoor outperforms print, TV in CY2017 the Down Under’
In Research By M4G Bureau - January 18, 2018
The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.
RED FM goes to town with ‘Malishka Ko Matt Sunn’
In Campaigns By M4G Bureau - December 19, 2017
The OOH campaign, executed by IKON in Mumbai on December 14, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.
OOH audience growth in Australia outstrips population growth
In Research By M4G Bureau - November 29, 2017
While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services
Palram launches Palboard that’s cut out for innovations
In OOH Solutions By Bhawana Anand - November 29, 2017
Palboard is easy to fabricate, making it ideal for a wide variety of innovations that may be executed in controlled environments like malls, airports, etc. It is also a good printing substrate suitable for digital or traditional printing
RadioLocus augmenting OOH audience density monitoring
In OOH Solutions By Amaan Kazmi - November 03, 2017
Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points
NY-based Horizon Media launches audience targeting platform AMP
In OOH Solutions By M4G Bureau - October 17, 2017
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and Digital OOH placements
Signpost lights up Kolkata airport
In Gallery By M4G Bureau - October 03, 2017
Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport
Signpost India decks up Kolkata airport to commemorate festive season
In OOH News By M4G Bureau - October 03, 2017
Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport
Orango Solutions establishes physical presence at Srinagar airport
In OOH News By M4G Bureau - August 28, 2017
The company to putting up a new class of digital media assets at the airport, apart from beautifying the traditional formats
WB Govt invites bids for FIFA Under 17 World Cup 2017 branding
In OOH News By M4G Bureau - August 08, 2017
This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.