Results For "Traditional"
103 News Found
Lenovo appoints Publicis Media to handle global media strategy, planning, buying
In OOH News By M4G Bureau - July 18, 2018
Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets
Global ad spends in 2018 strongest since 2010
In Research By M4G Bureau - June 22, 2018
Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH
eg. communications ventures into Metro station branding
In OOH News By Bhawana Anand - May 14, 2018
The OOH media owning firm plans to install digital media at the stations, along with the traditional formats
‘We have a non-traditional approach to OOH’
In Viewpoints By Bhawana Anand - May 12, 2018
Vikas Agarwal, General Manager, OnePlus India says that areas frequented by the brand’s target audience are quite consistent and so the spends will only increase if there are more such locations
SRMB reinforces its market presence with ‘Champions ki Pasand’
In Gallery By Ria Banerjee - April 09, 2018
MOMS Outdoor Media Solutions executed the campaign that features Kapil Dev and MS Dhoni as the brand ambassadors; the campaign was deployed on traditional large and small formats, and transit media
SRMB reinforces its market presence with ‘Champions ki Pasand’
In Campaigns By Ria Banerjee - April 09, 2018
MOMS Outdoor Media Solutions executed the campaign that features Kapil Dev and MS Dhoni as the brand ambassadors; the campaign was deployed on traditional large and small formats, and transit media
‘Only OOH likely to post net revenue growth in US in 2018’
In Research By M4G Bureau - March 26, 2018
In US, OOH is going to be the only traditional medium expected to have fruitful growth attributed by the digital and ambient advertising formats, reports MAGNA
Digital OOH powers oOh!media’s strong H1 performance
In Digital OOH By M4G Bureau - February 19, 2018
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens
Surendra Shenoy, PGM, BSNL to address Karnataka Talks OOH
In OOH News By M4G Bureau - February 07, 2018
Surendra Shenoy is central to BSNL’s brand building in the Karnataka Circle and undertakes major brand visibility initiatives that include OOH advertising on traditional and digital formats
Hand painted billboards make rare appearance
In OOH News By M4G Bureau - February 06, 2018
Mural painters like The Walldogs in the US are keeping alive the traditional art of hand-painted billboards; mural paintings are also giving city landscapes an aesthetic look