Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury

In OOH News By M4G Bureau - June 14, 2022

Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few

UK’s circular economy specialist Reconomy teams up with Out of Hand, MYgroup to convert printed banners into bags

In OOH Solutions By Rajiv Raghunath - May 31, 2022

Reconomy has partnered with outdoor signage, advertising and promotional materials experts Out of Hand and recycling specialists MYgroup to recycle printed banners into litter picking bags for charity Surfers Against Sewage

Swiftmile teams up with Place Exchange for programmatic options

In Digital OOH By Rajiv Raghunath - May 23, 2022

Swiftmile deploys light electric vehicle (LEV) charging platforms for scooters, e-bikes, and e-mopeds, coupled with a DOOH network

360 Creations incorporate Lemma’s programmatic offerings, boosting 750+ residential DOOH screens

In Digital OOH By M4G Bureau - April 25, 2022

Teaming up with Lemma, 360 Creations has upgraded over 750+ residential screens with programmatic capabilities across Bangalore, Hyderabad, Chennai & Coimbatore.

Frooti steals the thunder this summer on OOH

In Campaigns By M4G Bureau - April 21, 2022

The high impact OOH campaign for Parle Agro’s iconic brand Frooti has been rolled out by Platinum Outdoor and covers 140 cities across the country.

TATA Tea Premium hosts all-women Shobhayatra in Pune, Aurangabad

In OOH News By M4G Bureau - April 05, 2022

The grand event brought together 300 plus ‘Sarvaguni’ women across these 2 cities, dressed in authentic Maharashtrian Nauvari Sarees and accessories, riding their bikes with a pillion rider.

Tata Tea Premium celebrates ‘Odisha’s ‘kadak’ and colourful spirit with 3D projection mapping

In Campaigns By M4G Bureau - April 04, 2022

As part of its recent focus on celebrating local culture, the brand had an iconic 3D Projection Mapping Show on Esplanade Mall, Bhubaneswar, which highlighted Odisha’s rich art forms, architecture and history on the occasion of ‘Utkal Divas’ or Odisha Day on April 1.

The guessing game is back on OOH…

In Campaigns By N Jayalakshmi - March 28, 2022

This BTL teaser campaign by Cupshup for a popular brand manages to build curious buzz across four cities

Tata Tea Premium celebrates Holi party in Metaverse

In OOH News By M4G Bureau - March 18, 2022

Makes debut in the metaverse world in line with brand’s focus to deliver distinctive customer experiences

Full-stack crypto trading and lending platform Vauld partners with Alfa Romeo F1 Team ORLEN

In OOH News By Rajiv Raghunath - March 11, 2022

Vauld branding will be displayed in a prominent position on the front wing of the team’s C42 cars, driven by Valtteri Bottas and Zhou Guanyu, as well as on other team assets.