Striking the regional chord

In Viewpoints By M4G Bureau - October 09, 2013

Tea brand Wagh Bakri is an active player in the west with a loyal customer base. During this Ganapathy festival, the brand went all out on the outdoor medium to highlights its presence and tap the target audience. Parag Desai- Executive Director, Wagh Bakri Tea Group, shares with Outdor Asia on how the brand went about it.

'If you can't say it smartly in 15 secs, don't say it at all!'

In Viewpoints By M4G Bureau - August 26, 2013

Content is an area with a lot of scope for improvement in the digital OOH space. Outdoor Asia interacts with Raika Gazder, who heads the content team at Times OOH, and who believes that the reason behind the slow growth in digital OOH content is the lack of knowledge. Here are excerpts from the interview…

Neeru's Emporio adds a dash of style at Hyderabad Airport

In OOH News By Nitya Gnanaolivu - August 14, 2013

Laqshya's Hyderabad team has executed an innovative OOH campaign at the Hyderabad International airport to project Neeru's as the city's premier traditional clothing brand.

OAC 2013: Activation will have its own role to play

In OOH News By VJ Media Bureau - July 06, 2013

Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.

OAC 2013: The'Young Outdoorians' challenge

In OOH News By VJ Media Bureau - June 28, 2013

Outdoor Advertising Convention 2013 will provide a platform for'New kids on the OOH block' to bring out their fresh, young and innovative ideas, where winning teams will get exciting cash prizes and more.

Lipton Ice Tea - How cool, literally!

In OOH News By Bhawana Anand - April 24, 2013

Creating excitement was taken to new levels with this Lipton campaign done by Kinetic in Bangalore, where the narrative depicted a scene starting with a dry scorching desert to freezing icicles, which leads to melting snowfall and finally refreshing cool greenery.

Ovez Khan joins Glo as Group Vice President

In OOH News By VJ Media Bureau - March 04, 2013

Khan plans to develop strong teams in all disciplines, meeting current business objectives and hopes to make Glo a top contender in the 360-degree OOH service space.