OOH business adviser & ex-President, Clear Channel Europe Matthew Dearden to address OAC 2017

In OOH News By M4G Bureau - July 10, 2017

Matthew Dearden is a business leader, adviser & entrepreneur with particular expertise in OOH advertising. He served until July 2016 as President of Clear Channel Europe and a member of Clear Channel International's Leadership Team.

Central Mall hits the streets of Kolkata to strike an instant chord with consumers

In Campaigns By Bhawana Anand - July 03, 2017

The campaign was rolled out in two phases - a teaser followed by the full-fledged campaign

Madison World launches experiential marketing unit TurnT

In OOH News By M4G Bureau - June 20, 2017

TurnT is headed by Sunny Vohra, who joined the agency 7 months ago from Group M and now has a young and dynamic team working across offices in Mumbai, Delhi and Bengaluru

Dabur's 22ft Pudin Hara bottle a show stealer at UP's Nauchandi Mela

In Campaigns By M4G Bureau - June 07, 2017

The bottle included a'Thandak Zone' where mist fans gave relief to the mela visitors from the heat outside. The mist fans threw cool air with a fragrance of'Pudina'.

Laqshya Group divides OOH agency biz into Laqshya Solutions & OMI

In OOH News By M4G Bureau - June 01, 2017

Both agencies will work independently in all the markets and have separate teams

Wagh Bakri Tea reinforces consumer bonding around'Pehli Mulakat'

In Campaigns By M4G Bureau - May 26, 2017

Wagh Bakri Tea Group's'Pehli Mulakat' campaign touches upon the beauty of human relationship. Human relationships are intrinsic to brand Wagh Bakri Tea.

Travellers enjoy Samsonite's VR game at Sydney airport

In Digital OOH By Rajiv Raghunath - April 21, 2017

Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.

Apex Ultima Protek steals the thunder in the outdoor

In Campaigns By M4G Bureau - February 23, 2017

MOMS Outdoor Media Solutions planned and executed the 2-3 week OOH campaign that hit the streets in 14 cities across the country, with the tagline"Baarish Aane Do” communicated in the local vernacular. The effervescent Bollywood icon Ranbir Kapoor, brand ambassador of Asian Paints' Apex Ultima Protek, featured prominently in the creatives.

Kinetic India to adopt Aureus software by Feb-end

In OOH News By Satarupa Chakraborty - January 10, 2017

The cloud-based exclusive planning software will assist the Kinetic India team at all stages of an OOH campaign - bringing in greater efficiency -- from planning to billing

Let's limit the number of hoardings a city can have: Parag Desai

In OOH News By Satarupa Chakraborty - December 20, 2016

Desai suggested a creative use of OOH space in terms of what works where