Marvel Tea engages Madison as Media AOR to drive tea brand building

In OOH News By M4G Bureau - October 24, 2018

The agency has been entrusted with the task to manage the entire communication strategy of the brand and elevate the brand’s presence across media

Rana Barua joins Havas Group as CEO with immediate effect

In OOH News By M4G Bureau - October 03, 2018

Barua will report to Vishnu Mohan, Chairman & CEO of Havas Group, India & Southeast Asia, and work closely with the existing leadership teams

Matthew teaches 6 Business Judo moves to Indian OOH industry

In Gallery By - September 07, 2018

The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018

Lodha Group champions water harvesting

In Campaigns By Bhawana Anand - August 16, 2018

The team handling the Palava project installed an innovative hoarding featuring a funnel tank with a capacity of 3,000 litres, to propagate the idea of rainwater harvesting

Nescafe lures Mumbaikars with a steaming innovation

In Campaigns By M4G Bureau - August 06, 2018

Executed by Street Talk, the objective of the innovation was to spread the message that “You can’t guzzle a hot drink, it has to be taken slowly”

Matthew teaches 6 Business Judo moves to Indian OOH industry

In OOH News By Bhawana Anand - July 27, 2018

The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018

Kinetic India gets new Leadership team

In OOH News By M4G Bureau - July 25, 2018

Rachana Lokhande & Charanjeet Singh are appointed as Co-CEOs

Mondelez India aims to dominate OOH with contextual messaging

In OOH News By M4G Bureau - July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’

Kotak Mahindra Bank VP – Media Pramod Patil to speak at OAC 2018

In OOH News By M4G Bureau - July 17, 2018

Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group

Chakra Tea redefines tea-breaks with Chai-Fi

In Campaigns By M4G Bureau - July 05, 2018

An innovative tea-kettle distributed at tea stalls popular with the workers generates wi-fi that is then made available to them for free