Sip on it: TVF’s ‘Kota Factory’ premiers on tea cups

In Campaigns By M4G Bureau - May 10, 2019

The tea cup promo handled by CupShup is an attempt to reach out to students through their favorite spot for discussions

Team Signpost donates 48350 ML blood on World Hemophilia Day

In OOH News By M4G Bureau - April 22, 2019

Signpost employees across Mumbai, Delhi, Kolkata, Chennai, Bengaluru, Pune and Nagpur offices participated in donating blood

BARC India appoints Aaditya Pathak as Executive Vice President-Partnerships & Growth

In OOH News By M4G Bureau - April 17, 2019

Elbert D’silva to spearhead the Product Leadership & Excellence Team

Delhi IPL team goes all out with new branding

In Campaigns By M4G Bureau - April 09, 2019

The hard-to-miss campaign has been executed by Laqshya Media and rides high on Shikar Dhawan

Broadsign, Starlite Media team up to transform retail centre advertising

In Digital OOH By Rajiv Raghunath - March 13, 2019

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities

Ludhiana MC takes social media route to root out illegal media

In OOH News By Bhawana Anand - February 22, 2019

A WhatsApp group has been creating for pooling of information basis which special teams will set out to remove unauthorised outdoor media in the city

PUMA partners with Mary Kom for women's category

In OOH News By M4G Bureau - February 19, 2019

The boxing icon teams up with the global sports brand to be their newest women’s training ambassador in India

Brooke Bond Red Label’s cuppa with a message

In Campaigns By M4G Bureau - February 08, 2019

The brand has installed innovative tea vending machines across the Kumbh Mela that facilitate easy plastic waste disposal

Kolkata Outdoor Premier League promises a different turf war

In OOH News By Ria Banerjee - February 01, 2019

The single-day tournament will feature six teams – representing media owning firms and agencies

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK