OOH + activation creates buzz for Hiland Greens

In Campaigns By Nabamita Chatterjee - April 02, 2014

The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their audience .

Social media: The rise of targeted advertising

In OOH News By - March 10, 2014

Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.

Meru Cabs to expand into 20 cities in next 18 months

In OOH News By BS Reporter , Business Standard, Pune - March 06, 2014

To invest Rs 270 cr in expansion; targets to increase its car fleet to 100,000 in 25 cities by 2025

'Geo targeting & scientific planning will maximize reach in cities'

In Viewpoints By M4G Bureau - March 06, 2014

Rohit Tandon, Head -- Mobility Business Unit (MBU), Karnataka Circle, Tata DOCOMO, shares with Outdoor Asia, the brand's approach to the out-of-home medium in the state of Karnataka and what can make the brand spend more on this medium in this region.

Light is smart: Lenovo's new blitzkrieg

In Campaigns By Bhawana Anand - March 03, 2014

Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for Bangalore city, targeting SEC - A, A+ audience in the age group of 16-30 years.

eBay goes all out in Mumbai

In OOH News By Bhawana Anand - February 26, 2014

The ecommerce portal targets busy office goers with a ground activation to create awareness and engagement around the '9 Hour Delivery' service in Mumbai.

Tupperware taps officer goers

In OOH News By Bhawana Anand - February 05, 2014

Tupperware targets working audience for their new product and engages with various on-ground activities.    

Aircel - Knocked out

In Gallery By - December 10, 2013

In order to target the youth audience, Aircel in association with DDB MudraMax agency organized a live boxing match in Express Avenue Mall to talk about their limitless pocket gaming card.

Mahakosh targets tier II, tier III cities

In OOH News By MunmunSaha - November 14, 2013

Mahakosh cooking oil brand has chosen the OOH medium to reach its TG and promote the new offer which includes a'free - lunch box and oil dispenser'.

Connecting with the festive fervour

In Viewpoints By M4G Bureau - October 09, 2013

Festivals are the best occasion for any brand to tap the collective pulse of its target audience. Shalini Gupta, Head - Brand & Corporate Communication, Loop Mobile (India) Limited, shares with Outdoor Asia on how the brand leveraged the outdoor medium during this Ganapathy festival.