Cadbury tempts audience with'Ooze' effects on hoardings

In OOH News By Bhawana Anand - October 07, 2014

The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth

OOH delivers the multiplier effect: Samir Miglani

In Viewpoints By M4G Bureau - September 12, 2014

Telecom major Uninor has continually reposed immense faith in the OOH media to connect with its target audience. In recent years the brand has leveraged the outdoor media in a big way to build its presence in the non-metro cities. Samir Miglani, Head- Brand & Marcom, Uninor, talks about the unique strengths of the outdoor media and the brand's approach to the medium.

Nestlé goes outdoor to promote 2 new beverages

In Campaigns By VJ Media Bureau - July 28, 2014

The campaign was targeted at the health conscious SEC A+, A & B category audience, predominantly in Delhi NCR

Creating A Larger OOH Canvas: Opportunities & Challenges

In OOH News By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

BlackBerry unveils Z3 on OOH, plans bigger campaign

In Campaigns By VJ Media Bureau - July 09, 2014

The innovation was executed at Mahim Causeway, targeting SEC A & B audience

Avenir Brand unveils'HE' in the outdoor

In Campaigns By VJ Media Bureau - June 30, 2014

The OOH firms used a variety of OOH media to target male consumers

CASHurDRIVE adds digital brochure to its portfolio

In OOH Solutions By Bhawana Anand - June 05, 2014

The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend time.

Bright Outdoor rolls out BJP-Shiv Sena campaign post poll results

In Campaigns By VJ Media Bureau - May 26, 2014

The OOH firm used around 135 hoardings at all the prominent locations in the city to take the message to the target audience

IndusInd Bank inaugurates branded Rapid Metro station in Gurgaon

In OOH News By Bhawana Anand - May 08, 2014

The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service

RED FM, EC urge'Kolkatans' to vote

In OOH News By VJ Media Bureau - April 22, 2014

RED FM in association with the Election Commission and led by the brand's RJ Praveen, a youth icon, drove the'Dabaa ke Bajaa' campaign supported by an app to target youth and urge them to vote.