Reach Mobile goes outdoor to reach out to target audience

In Campaigns By Nabamita Chatterjee - March 10, 2015

Posterscope India has executed the campaign, covering eastern region including Kolkata, Rest of Bengal, North Bengal, Odisha, Bihar and the North East.

B Natural makes an impactful OOH splash in Bengaluru

In Campaigns By Rajiv Raghunath - February 26, 2015

Crossroads executed the 21-day campaign in the city in a highly creative fashion, keeping in view the target audience

Hyatt reinforces brand identity through outdoor

In Campaigns By Bhawana Anand - January 13, 2015

Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.

Vodafone targets large migrant population in Delhi NCR

In Campaigns By Bhawana Anand - December 15, 2014

Along with conventional billboards, transit media was used in a major way for the campaign.

Audi Quattro grabs attention through OOH

In Campaigns By Nabamita Chatterjee - October 31, 2014

Audi Q3 raises high awareness level among its target audience through large format media, with vital facts about SUVs and invited them to experience the Quattro.

Vodafone paints the OOH landscape RED

In OOH News By Bhawana Anand - October 30, 2014

The OOH campaign has been primarily targeted at key cities like Mumbai, Delhi, Ahmadabad, and Kolkata where customers have greater affinity for postpaid services

Lotus Green partners with Times OOH to build outdoor visibility

In OOH News By Bhawana Anand - October 29, 2014

The campaign aims to give the brand instant recognition and shine with the intended target segment

Jade Blue raises curiosity before store launch

In Campaigns By VJ Media Bureau - October 29, 2014

The menswear fashion brand generated curiosity among target audience with its outdoor teaser campaign, which was followed by a creative that reflected Jade Blue's identity during the store launch in Pune.

Honda establishes deep connect with audiences across Karnataka

In Campaigns By VJ Media Bureau - October 28, 2014

Vritti i-Media runs audio teasers at 31 prominent bus stations in Karnataka to complement the brand's product displays at the target centres

Outdoor is an ideal media for social communications: Leela Sampangi

In Viewpoints By M4G Bureau - October 11, 2014

Karnataka State AIDS Prevention Society (KSAPS) uses a mix of outdoor formats to connect with the target audiences in the urban and rural sectors