Results For "Target"
275 News Found
Digital OOH will see a tremendous growth in the future: Mandeep Malhotra
In OOH News By Athira Nair - December 17, 2015
At Kerala Talks OOH 2015, Mandeep Malhotra, Founding Partner and CEO of The Social Street mentioned that the DOOH space is expected to see a tremendous growth in the future. There is revival and gradual growth of digital OOH in India as it is clearly targeted, impactful and is delivering excellent recall in this industry.
Vodafone Bazaar connects with masses for economic deals
In Campaigns By Satarupa Chakraborty - October 27, 2015
Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household rewards. Named as Vodafone Bazaar, the campaign also acknowledged to support the brand's existing customer base belonging to lower income group.
DMRC's rapid expansion paves the way for outdoor media
In Viewpoints By M4G Bureau - September 01, 2015
DMRC is all geared up to venture further parts of Delhi/NCR through its networks, thus engaging even larger number of target audience for outdoor media.
OMD revs up Renault's image in the outdoors
In Campaigns By Satarupa Chakraborty - August 26, 2015
The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range†of Renault India cars available to the target audience who\'s on the move in Delhi NCR.
Personalised OOH: Precision targeting comes to China Post screens
In Digital OOH By VJ Media Bureau - August 24, 2015
China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.
NoBroker tests OOH waters to strengthen brand presence
In Viewpoints By M4G Bureau - June 16, 2015
Nobroker.com co-founders Amit Kumar Agarwal and Akhil Gupta believe that advertising on traditional OOH formats like hoardings and gantries will give the brand a looming presence in the target markets
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
Amtex & Elasia take a ride on Mumbai Metro
In Campaigns By Bhawana Anand - May 07, 2015
The campaign is specifically deployed on Mumbai Metro, which is the most exclusive location to promote and reach target audiences, with about 8 lakh daily commuters using this mode of transportation.
Lodha Group builds domineering OOH presence for'The Park'
In Campaigns By VJ Media Bureau - April 08, 2015
MOMS Outdoor Media Solutions executed the campaign in Mumbai, targeting the A+ category audience
Parachute Advansed urges Mumbai to'de-stress' with'aromatherapy oil'
In Campaigns By VJ Media Bureau - March 30, 2015
Madison Out Of Home executed the campaign using some 170 media units across Mumbai, primarily targeting female audience