Results For "Target"
275 News Found
Will the demonetisation drive curb OOH spends?
In OOH News By VJ Media Bureau - November 21, 2016
The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers
Singapore-based Moving Audiences launches platform for DOOH media buying
In Digital OOH By Nabamita Chatterjee - November 08, 2016
Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform
MOMS rolled out 3 back-to-back campaigns for USPL
In OOH News By Nibedita Saha - October 27, 2016
Wrogn, Imara and Ms Taken are all breakaway youth fashion brands, inspired by the distinctive sense of style targeted towards the open minded and progressive youth, those who like to make their best choices in life.
Livon reaches out to the young in Gujarat with promise of salon finish
In Campaigns By Nibedita Saha - October 26, 2016
MOMS Outdoor Media Solutions planned and executed the campaign, covering key cities of Gujarat -- Ahmedabad, Baroda, Surat, Rajkot. The OOH firm used a mix of large formats, bqs and other formats like mall media to help the brand connect with the target audience
Flipkart's OOH campaign set the tone for"The Big Billion Days†sale
In Campaigns By Nabamita Chatterjee - October 14, 2016
"The Big Billion Days†campaign, executed by Kinetic India, ran in three cities - Delhi, Mumbai and Bengaluru - during the period September 25-October 6, mainly targeting the SEC A & B 25-55 age groups
Myntra's new'Try and Buy' campaign takes the OOH route
In Campaigns By Satarupa Chakraborty - August 23, 2016
Online fashion marketplace Myntra targets fashion savvy youth of Bangalore through outdoor media when it came to publicising their new feature"try and buyâ€.
Honda unveils outdoor campaign for CB Hornet 160R
In Campaigns By Nabamita Chatterjee - March 30, 2016
Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.
"OOH is of great help while doing target marketing"
In Viewpoints By M4G Bureau - March 14, 2016
Shuchi Chawla of OLA CABS shares that about 30-35% of the marketing budget is dedicated to OOH campaigns.
ABID INTERIORS 2016 connects with its target group via outdoor
In OOH News By Nabamita Chatterjee - March 03, 2016
To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40 billboards
Regulations can break clutter
In OOH News By Athira Nair - December 28, 2015
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing the attention of a target audience is an increasingly significant challenge faced by the industry.