Results For "Target"
275 News Found
SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha
In OOH News By Bhawana Anand - April 02, 2018
Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues
Times OOH initiates remote, real-time monitoring of BQS media lighting
In OOH News By Bhawana Anand - March 31, 2018
The system facilitates the controlling of lighting on BQS media across all target locations. The monitoring also helps track the energy consumption data.
US-based Ads on Top unveils Dynamix playlist automation via API
In Digital OOH By M4G Bureau - March 28, 2018
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display
Ishq FM opens a vista to Rome
In Campaigns By M4G Bureau - March 28, 2018
The radio channel has taken the OOH route in Mumbai to promote its quiz contest ‘Romance in Rome’, targeting the youth audience
Broadsign to power Westfield’s digital media screens at shopping centres
In Digital OOH By M4G Bureau - March 14, 2018
Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens
Surat MC’s Rs 100cr ad tax target impractical, say media owners
In OOH News By Bhawana Anand - March 01, 2018
Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation
Surat MC sets ambitious target of Rs 100 cr ad tax revenues
In OOH News By M4G Bureau - February 28, 2018
Pegging big on OOH, the corporation plans to build various advertising destinations in the city and decides to go strict on illegal sites which aren’t generating revenue for the civic body
Patna MC Standing Committee targets big fish engaged in unauthorised biz
In OOH News By M4G Bureau - February 21, 2018
The civic body, which was targeting only small players till now, has been asked to target the larger players that are responsible for putting up unauthorised media in the city
Asian Paints showcases ‘Ultima Protek’ in Kochi
In Campaigns By M4G Bureau - February 21, 2018
MOMS Outdoor Media Solutions has executed the 1-month campaign that is writ large on Kochi Metro Rail pillars, airport and places that see significant movement of target audience
‘Right context, right time – key to OOH success’
In Viewpoints By Bhawana Anand - February 19, 2018
Allen Ebenezer Eric, General Manager – Marketing, Emami Ltd, underscores the best ways brands can leverage OOH to establish deep consumer connect. Allen makes a special mention of how OOH helps brands to align their messaging to particular context and target audience