Results For "Target"
275 News Found
Clovia raises a bold question to Delhi girls
In Gallery By Bhawana Anand - April 22, 2018
With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR
‘OOH plus mobile retargeting works well for QSR brands’
In Research By M4G Bureau - April 20, 2018
When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises
Clovia raises a bold question to Delhi girls
In Campaigns By Bhawana Anand - April 20, 2018
With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR
Australia’s Adshel introduces new DOOH trading model
In Digital OOH By M4G Bureau - April 16, 2018
The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively
Exide is all charged up to check summer meltdown
In Campaigns By Ria Banerjee - April 16, 2018
The brand campaign, planned and executed by Kinetic India, is targeted at a wide cross-section of consumers in over 30 cities across the country that include Delhi NCR, Hyderabad, Chennai, Kolkata, Coimbatore, Madurai, etc
‘OOH is a major medium for us’
In Viewpoints By Bhawana Anand - April 14, 2018
A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.
National Geographic premieres ‘One Strange Rock’
In Campaigns By Bhawana Anand - April 10, 2018
MOMS Outdoor Media Solutions agency which handled and executed the campaign was briefed to design the communication using innovations that attract the undivided attention of the target audience
Agra media owners sees no reason in civic body’s steep ad tax target
In OOH News By Bhawana Anand - April 05, 2018
At the same time, they welcome the Nagar Nigam’s move to provide for unipoles across the city in place of hoardings, which is in the larger interest of the city aesthetics and in consonance with the Smart City project
Ishq FM opens a vista to Rome
In Gallery By M4G Bureau - April 04, 2018
The radio channel has taken the OOH route in Mumbai to promote its quiz contest ‘Romance in Rome’, targeting the youth audience
Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19
In OOH News By Bhawana Anand - April 04, 2018
The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape