SDMC meets advertising revenue target of Rs 150 crore for 2018-19

In OOH News By Bhawana Anand - April 01, 2019

Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore

Outreach Advertising bags media right for Guwahati Railway Station LED Screen

In Digital OOH By M4G Bureau - January 14, 2019

The 12x9 ft sized screen, allotted for advertising, targets 60,000 passengers every day

THAI airline captures South Mumbai on fleet

In Gallery By M4G Bureau - January 08, 2019

BEST Bus branding came out as an effective option to target south Mumbai masses

THAI airline captures South Mumbai on fleet

In Campaigns By M4G Bureau - January 05, 2019

BEST Bus branding came out as an effective option to target south Mumbai masses

Long-term OOH drive for Decathlon’s new store

In Campaigns By M4G Bureau - December 24, 2018

The strategically located store targets people travelling to Thane, Mumbai and the neighbour state of Gujarat

Vistara targets the ‘High Fliers’ with new campaign

In OOH News By M4G Bureau - December 17, 2018

The brand is rolling out a multi-media campaign that will also cover OOH

Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns

In Digital OOH By Rajiv Raghunath - December 01, 2018

Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise

Pepsi uncorks blind taste test in Netherlands

In Campaigns By M4G Bureau - November 16, 2018

The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising

PlayAds targets Sabrimala pilgrims with digital utility format

In Digital OOH By M4G Bureau - November 14, 2018

Totally 15 digital ticket vending kiosks are getting installed at the Kerala State bus stations in Nilakkal and Pampa

Govardhan Milk makes a health statement on JCDecaux Citylights network

In Gallery By M4G Bureau - October 11, 2018

The brand has targeted the residential areas in particular while rolling out the campaign