Results For "Talks-OOH"
211 News Found
OOH clutter must be redirected to beautify the city landscapes
In OOH News By Nabamita Chatterjee - March 23, 2016
In the East Talks OOH conference recently held in Kolkata, a panel discussion highlighted the issues of visual pollution created by out-of-home industry and how it can be better managed keeping the city aesthetics in mind.
A ready reference point by OOH industry will justify spends of the brands
In OOH News By Nabamita Chatterjee - March 23, 2016
A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.
Collaborative approach from local bodies with IOAA is essential: Indrajit Sen
In OOH News By Nabamita Chatterjee - March 21, 2016
Indrajit Sen, Consultant, IOAA in East Talks OOH conference in Kolkata shares his thoughts the way forward for outdoor industry and the positive steps to be taken for it.
OAAWB is working towards protecting the rights of media owners : Arup Choudhury
In OOH News By Nabamita Chatterjee - March 21, 2016
Speaking at East Talks OOH conference in Kolkata, Arup Choudhury, Secretary, OAA West Bengal shares how the association is taking key initiatives to transform the outdoor industry scenario.
Adopt new and innovative outdoor formats
In OOH News By Nabamita Chatterjee - March 18, 2016
A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times by adopting innovative outdoor media.
Brands should tap the TG of this emerging region: Rajeeb Bhattacharya
In OOH News By Nabamita Chatterjee - March 18, 2016
Speaking at the East Talks OOH conference in Kolkata, Rajeeb Bhattacharya, East & South, Kinetic India highlighted that brands have great opportunity to tap these markets as most of the states in this region are growing at a very rapid pace.
East Talks OOH kicks-off in Kolkata
In OOH News By VJ Media Bureau - March 17, 2016
The first edition of East Talks OOH, an OAC initiative presented by Ad Touch, was inaugurated today at Hotel Park Plaza in the city of Kolkata. The day-long event has received maximum registration from outdoor giants and key stakeholders of the OOH industry from region.
Novelty is essential for brand campaigns: Satabdi Ghosh
In OOH News By VJ Media Bureau - March 17, 2016
Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of Outdoor industry
East Talks OOH conference to be held in Kolkata on March 17, 2016
In OOH News By VJ Media Bureau - February 19, 2016
The Talks OOH Conference is being organised for the first time in the eastern region and will focus upon OOH business opportunities in Bihar & Jharkhand, Orissa, West Bengal and North-East Region.
OOH originated from the influence of theatres and circuses: Mohan Chandran
In OOH News By Athira Nair - December 28, 2015
At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.