It's raining love: SET MAX's OOH splash for Aashiqui II

In OOH News By Bhawana Anand - July 24, 2013

SET Max creates a romantic sensation on the OOH medium to promote Aashiqui 2's world premier on TV.

RoshanSpace creates dramatic message for Zee TV's Jodha Akbar

In Campaigns By VJ Media Bureau - June 22, 2013

A gigantic sword of 120 ft with red blood blotches spreads across three billboards to dramatically portray the storyline of the show

TVS leverages an outdoor media campaign in rest of Bengal

In OOH News By Nabamita Chatterjee - May 22, 2013

Executed by Enkon Private Limited, TVS Motors created brand awareness and reached out to larger target audience among rural markets across West Bengal

'Kon Hoeel Marathi Crorepati' reaches interiors of Maharashtra

In OOH News By VJ Media Bureau - May 15, 2013

A month long activation across the length and breadth of Maharashtra through a unique van activation devised to increase mileage for the show.

TRPs for TV, eye balls for DOOH?

In Viewpoints By M4G Bureau - May 07, 2013

While digital has been a buzzword in the industry, it has yet to take off in India in a big way. Outdoor Asia chats with Mandar Gupte, Sales Director (Media & Entertainment), Barco Electronics System to understand the challenges and loopholes that exist in the digital out of home (DOOH) space.

Once upon a campaign

In Digital OOH By VJ Media Bureau - April 11, 2013

The life-size fairy tale books attract passersby across malls in Auckland to promote the TV series'Once Upon a Time.'