Results For "TV"
226 News Found
MTV,'What the Fish' celebrate World Aids Day
In OOH News By VJ Media Bureau - December 06, 2013
MTV and What The Fish promote promote safe sex in three metro cities on the occasion of World Aids Day.
DDB MudraMax bags South African Tourism account
In OOH News By VJ Media Bureau - December 04, 2013
The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.
'Research and technology will take the medium ahead'
In Viewpoints By M4G Bureau - December 03, 2013
In a chat with Outdoor Asia, Arpita Menon, Executive VP and Head Media Planning & Buying - Star TV, shares the brand's approach to Out of Home advertising and the challenges therein. Read on…
Carat wins Indian Navy advertising rights
In OOH News By Nabamita Chatterjee - November 11, 2013
The thematic campaign includes multiple TVC's, press, OOH, and digital communication
'Next only to TV...'
In Viewpoints By M4G Bureau - November 11, 2013
Upanga Dutta, Circle Business Head, UP East Circle, Uninor talks about the role of OOH in the brand's efforts towards capturing its TG in the UP market.
Zee TV's Dancewala campaign
In OOH News By MunmunSaha - October 28, 2013
The visuals used in the campaign to announce Season 4 of Zee TV's'Dance India Dance' reality show define a dance mood with a tagline supporting it.
Is TV's loss OOH's gain?
In OOH News By Vjmedia Work Team - October 08, 2013
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.
HBO's latest OOH blockbuster
In Campaigns By Bhawana Anand - September 20, 2013
HBO, in association with DDB MudraMax, has crafted a new OOH campaign to reinforce its brand ideology of offering break free movie experiences on TV.
