When DOOH was the go-to media for TV channels

In Campaigns By Bhawana Anand - May 30, 2019

Vying for top position in poll results coverage, TV news channels invested in airport, corporate parks, malls and metro DOOH & ambient media to broadcast the election results live

How TV channels piggyback on OOH for poll results

In Campaigns By Bhawana Anand - May 23, 2019

The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage

How MTV urged Gen Y to vote

In Campaigns By Bhawana Anand - May 20, 2019

Innovative bus shelters, washroom branding and free taxi rides were some of the initiatives rolled out by the youth TV channel brand to target youth

Palakkad Division of South Rlys invites tenders

In OOH News By M4G Bureau - May 13, 2019

The contract for installation and running of advertisement on LED or LCD screen at the Thalasseri Railway Station will be awarded for 5 years

NoBroker.com launches new multicity campaign

In OOH News By M4G Bureau - May 10, 2019

Launched in Bangalore, Pune, Mumbai, and Chennai, the latest cross-media ad campaign highlights how the real estate platform can help homeowners save on time, effort, and money

Sip on it: TVF’s ‘Kota Factory’ premiers on tea cups

In Campaigns By M4G Bureau - May 10, 2019

The tea cup promo handled by CupShup is an attempt to reach out to students through their favorite spot for discussions

TV+OOH Impression in Week 14 = 15.33 billon: BARC India report

In OOH News By M4G Bureau - April 12, 2019

Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report

OLX’s new proposition: ‘SET HAI’

In OOH News By M4G Bureau - March 27, 2019

The marketing campaign reinforces the power of smart choices and the ability to upgrade and has six ads being released across TV, Digital, Print and Outdoor

BARC India expanding its BMW software offering

In OOH News By M4G Bureau - March 26, 2019

The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership

Lufthansa celebrates explorers

In Campaigns By M4G Bureau - March 22, 2019

The campaign will be designed with cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema and BTL in the latter phase