Results For "TRAI"
202 News Found
‘If investments are delayed till the ground is right, it will be too late’
In Digital OOH By M4G Bureau - August 18, 2017
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:
Southern Railway invites bids for ad rights on Brindavan Express
In OOH News By M4G Bureau - August 16, 2017
The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft of branding area.
DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’
In Digital OOH By M4G Bureau - July 26, 2017
The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency
Varanasi-based Abhi Advertising wins Lucknow Metro’s inside train media rights
In OOH News By Bhawana Anand - July 13, 2017
Abhi Advertisng will be handling this media in association with Ellora Outdoor for the duration of 2+2 years; the rights are on 13 train sets
Srishti bags exterior branding rights on DEMU trains in SC Railway's Hyd div
In OOH News By Rajiv Raghunath - July 05, 2017
The South Central Railway DEMU trains run in Andhra Pradesh and Telangana and reach destinations as far as stations in the adjoining states of Maharashtra and Karnataka.
Delhi Metro plans for more advertising opportunities on its network
In OOH News By Bhawana Anand - May 05, 2017
DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising opportunities - both inside and outside the trains
Brands to get a ticket to ride on Indian Railways
In OOH News By Shine Jacob, Business Standard - April 11, 2017
National carrier to float bids for vinyl-wrapped ads on trains; eyes Rs 2,000-crore revenue
Railways launches competition for new ideas to drive non-fare revenue growth
In OOH News By M4G Bureau - February 21, 2017
Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.
Railways to come up with 17 new media packages soon
In OOH News By Satarupa Chakraborty - February 15, 2017
Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media by March
Fanta leaves an orange splash on Chennai Metro
In Campaigns By Satarupa Chakraborty - February 14, 2017
The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds the ad rights on Chennai Metro.