Results For "TOTAL"
88 News Found
‘OOH gets us 70% of audience volume’
In Viewpoints By Bhawana Anand - August 04, 2018
Total Oil India has upped the ante on its OOH game, states Gayatri Ojha, VP (Marketing & Corporate Communications, CSR) Total Oil India
Metrics, creative focus will augment OOH advertising: Brand marketers
In OOH News By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank
OAC 2018 in Mumbai tomorrow
In OOH News By M4G Bureau - July 26, 2018
The 2-day convention will be addressed by accomplished corporate leaders, brand marketers & planners
Gayatri Ojha to participate in a panel discussion at OAC 2018
In OOH News By M4G Bureau - July 19, 2018
Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia
Hong Kong International Airport revenues buoyed by advertising
In OOH News By M4G Bureau - July 11, 2018
Retail licences and advertising represented the biggest slice of total revenue in FY2017-18 at 36%, according to The Moodie Davitt Report
Large format printer market posts strong growth in Q1 2018: IDC Report
In Research By M4G Bureau - May 23, 2018
The revival in corporate spending leads to surge in demand; solvent printers dominated the total graphics market but aqueous, UV and Latex were key drivers of this growth
ITW Consulting appoints Navneet Sharma as President, International Strategy, Sales & IP Development
In OOH News By M4G Bureau - May 19, 2018
With more than 2 decades of experience, he has been developing revenue streams, managing sports franchisees and leagues, working with Athletes, executing global sports properties
Arihant Digi Prints installs EFI-VUTEk 5r
In OOH Solutions By M4G Bureau - May 17, 2018
Arrow Digital’s EFI-VUTEk 5r unit has a speed of up to 5,000 sq ft printing per hour. It is designed to offer the highest image quality at the highest rated throughput speeds along with a range of options at lowest total cost of ownership
‘OOH is a major medium for us’
In Viewpoints By Bhawana Anand - April 14, 2018
A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.
Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18
In OOH News By M4G Bureau - April 12, 2018
Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year