Results For "TAM"
139 News Found
Interim stay on amendments to TN outdoor ad policy
In OOH News By M4G Bureau - December 18, 2018
The Madras HC bench has granted interim stay after hearing a batch of petitions
Tagtalk partners Creator’s Gurukul to build branding opportunities in co-working locations
In Digital OOH By M4G Bureau - October 10, 2018
Tagtalk will provide a new array of location and audience to their clients to directly communicate and engage
Tirupati Sunpride Sunflower Oil broadens market horizon
In Campaigns By M4G Bureau - August 31, 2018
The brand has launched a 360 degree campaign to drive its ‘Good Health’ messaging
Wrap2Earn renders measurability & transparency to vehicle branding
In OOH News By Bhawana Anand - August 28, 2018
With the help of technology, the company measures the impact through kilometres, real-time location, impression and tamper proof audits
Vivo strikes a chord with young audiences on TagTalk network
In Digital OOH By M4G Bureau - August 03, 2018
TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers
Initiate consumer data capture with a pilot: LV Krishnan
In OOH News By Bhawana Anand - August 03, 2018
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology
Chams wins ad rights on 25 KSRTC inter-state buses
In OOH News By M4G Bureau - August 02, 2018
The OOH firm has won the advertising rights for full wrap of 25 inter-state Scania buses that ply on the routes to Tamil Nadu and Karnataka
Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’
In OOH News By M4G Bureau - June 27, 2018
Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings
‘Connecting with the connected’
In Viewpoints By Gautam Bhirani - June 20, 2018
In a world where even relationships are digitised today, it is vital to assess the impact of OOH on the digitised consumers
TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018
In OOH News By M4G Bureau - June 13, 2018
In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry