Asian Paints taps southern markets with diversified strategy

In Campaigns By Pray Jani - January 22, 2020

MOMS Outdoor Media Services manages to create unmissable visibility by tapping into the innovative and effective formats in each state

DAN Data Sciences launches 'Dentsu BrandSense'

In OOH News By M4G Bureau - December 13, 2019

'Dentsu BrandSense', a Proprietary Brand - Audience Perception Analysis Engine is aimed to bring Behavioural Sciences & Personality Science to the forefront of marketing efforts

DAN Programmatic launches Dentsu Marketing Cloud Platform

In OOH News By M4G Bureau - December 05, 2019

The Marketing Cloud Platform is to power the network’s advanced analytics capabilities

Bata awards global creative mandate to Contract India

In OOH News By M4G Bureau - November 28, 2019

The creative agency will handle strategic and creative duties for the European footwear major’s key geographies in LATAM, Europe, Asia and Africa with the support of its group companies

PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall

In OOH News By Pray Jani - November 12, 2019

New ambient advertising possibilities brought to Dwarka with the 12-screen superplex hoping to bring high footfall

Vivo Smartphone taps urban audience with pDOOH

In Campaigns By Bhawana Anand - November 01, 2019

Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens

Taneja Technocom makes Gautam Gambhir’s Community Feast Greener

In OOH Solutions By Bhawana Anand - October 15, 2019

The eco-friendly material solution provider leverages the opportunity to create awareness about green printable material

With blank cinema screen, Alcon says it all

In OOH News By M4G Bureau - October 10, 2019

To seek the attention of the cinema audience, a leading eye care brand leaves the audience visibly perplexed

‘We built trust with our content first approach’

In Viewpoints By Rajiv Raghunath - August 27, 2019

Gautam Bhirani, Managing Director, EyeTalk Media Ventures shares perspectives on the DOOH ecosystem and the key drivers of business growth

EyeTalk Media Ventures, dRSTi Communication launch BizTalk

In OOH News By Bhawana Anand - August 26, 2019

The new conglomerate is a business content-driven, real-time DOOH network BizTalk targeting business hubs